Friday, November 4, 2011

An Open Letter to General Mills

Every October, I make a point of going to the grocery store more often than any other month. My household stocks up on Halloween candy and Halloween decorations, but when I go to my local Safeway, Albertson's or Target, I spend more time in the cereal aisle than anywhere else because this is the time of year during which I stock up on Franken Berry, Count Chocula and Boo Berry (not necessarily in that order).

As a horror and monster movie fan, these cereals appeal to more than just my taste buds, and I'm used to stocking up on the cereal during the Halloween season. I understand the economics involved in producing and distributing a monster-themed cereal year-round, and this loading-up-my-cupboards-with-Franken-Berry has become a yearly tradition. I'm not asking you to make the cereal available year-round.

Instead, I'd like to propose something else.

Retro.

Mountain Dew. Taco Flavor Doritos. These two products are also in my cupboards now, even though they weren't regularly as recently as five years ago even though I used to consume these items when I was younger (probably more than my parents would have liked!). Part of the appeal in these retro products for me now is the packaging; there's something comforting about the retro design of the Taco Flavor Doritoes that probably has driven me to buy these tortilla chips more than anything else.

Within the monster fan community, your three monster cereal mascots are iconic (and even Fruit Brute and Fruity Yummy Mummy have been given life as bobblehead figures), and while there are licensed products (like the aforementioned bobbleheads) featuring these characters, the cereal boxes themselves are, to be blunt, somewhat dull. They disappear on the shelf with other brightly colored cereal packages and speak nothing to their place in both pop culture and cereal history. (Count Chocula was the first chocolate cereal with chocolate bits and Boo Berry was sold as the first blueberry-flavored cereal.)

Fans of Quaker Oats' Cap'n Crunch have had the opportunity to enjoy retro packaging of the cereal or even buy a retro-style adult t-shirt. These products are clearly aimed at adults, and it is the adults that would make creating retro-style packaging for General Mills' monster cereals a success.

Please, General Mills, consider making this fan of your cereal even more of a fan next year. Create retro boxes for your monster cereals, and not only will monster cereal fans stock up on the cereal to eat until the following Halloween, but we'll stock up on these collectible boxes.

Now, if you'll excuse me, I'm about to finish off a box of Franken Berry.

Sincerely,

Derek M. Koch

(PS - Any thoughts about a Limited Edition run of Fruit Brute or Fruity Yummy Mummy in the retro style?)

1 comment:

quatermass said...

I agree with you 100% Derek.